After dealing with uncertainty over the past two years, organizational resilience and innovation is paying off. Overall, executives today are more hopeful about the future and focused on driving growth, controlling costs and improving productivity. Developing engaging customer and employee experiences continues to be key. Discover the digital strategy, investment and innovation lever that business and IT leaders are pulling for success.

Despite continued disruption, executives are less concerned about potential negative impacts from workplace, supply chain and competitive disruption. Investments in reskilling employees, modernizing processes and technologies, and creating new products and services have left respondents feeling better prepared to meet the priorities and challenges ahead.

At a Glance

50%

Invested in new reskilling initiatives

48%

Integrated modern technology into processes

45%

Created new products, services and/or business models

45%

Incorporated sustainable practices into internal operations

35%

Revamped our customer service efforts

Familiar Challenges Persist

Our research found that these four challenges are still hampering businesses and government agencies.

Leaders Are Better Prepared to Grow


Leaders in our study who focused on four key factors over the past two years—value and speed, resiliency, insights and a winning workforce—are ahead of the game. They are more likely to have seen profitability of over 25% during the past two years, and to have a better focus on innovation-focused culture (52% vs. 40% non-leaders). They’re also more able to deliver speed of service, drive operational cost reductions, use data to inform decision-making and offer flexible work options for their employees.

The Rise of the Digital Enterprise

As organizations shift their focus from disruption to growth, and accelerate their plans to deliver new digital experiences and hybrid workplace models in pursuit of market growth, four technology focus areas stand out year after year:


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Public cloud investment grew from 58% to 76%

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Mobile application use doubled to 74%

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Composite application use quadrupled to 43%

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Edge computing tripled to 30%

Digital transformation is a continuous journey, not a one-and-done investment. While there are obstacles along that journey, leaders who prioritize sustainable tech investments and deliver better digital experiences will be poised to disrupt their markets and drive more valuable outcomes—outpacing the competition when it comes to growth, customer satisfaction and retention, and the ongoing talent wars.

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Learn more about how business and IT leaders are shifting their focus from managing disruption to achieving growth.