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  • Digital transformation often requires fundamental change to business models and wholesale adoption across people and processes.
  • Leaders are becoming resilient and data driven to deliver personalized and relevant digital experiences for their customers and employees.
  • Following four key steps can help ensure that your digital transformation journey is smart, efficient and successful.

We are in the middle of a digital revolution where rapid technology and computing innovations continuously shape how we live, work, learn and shop.

This revolution started when organizations began converting assets and information into digital formats. Now, the race is on to fully modernize and transform to better harness the wealth of information being generated for sustained growth and competitive advantage.

Benefits of Digital

  • Improved organizational resiliency and operational speed
  • Enhanced efficiency, productivity and return on investment
  • Greater adaptability and responsiveness to changing needs for enterprise value and growth

What’s Driving Digital?

The accelerated pace changing customer needs and expectations, combined with a constantly evolving marketplace and heightened expectations for growth, are all driving the need to become digital.

In a new study by NTT DATA, growing the business emerged as the number one priority for the next two years. That’s a far cry from last year’s study where 60% of respondents cited negative impacts from disruptions.

Along with this growth, institutions and businesses are developing an insatiable need for speed. In a race to stay relevant as marketplaces continue to evolve and reshape; companies are under constant pressure to get to market faster. While strategies to speed up will be unique to every organization, in this new world of flux, it’s only digital that will build an organization’s growth and fast-twitch muscles.

Successful businesses are becoming resilient and data-driven, while focusing on creating digital experiences that have lasting value for their customers and employees. There are four key levers to digital transformation success.

Ensure that strategy, not technology, drives transformation.Determine what digital transformation means for your business and corporate culture, and leverage technology to improve your ability to deliver value to your customers and increases resiliency.

Accept that technology change necessitates organizational change.Beyond deploying new technologies to create efficiencies and accelerate business; recognize and accept the inevitability of change, deploy change management solutions and champion new ways of working.

Drive continuous transformation. Recognize transformation as a state of being rather than an end state and integrate it into the DNA of your organization to create a culture of innovation that’s relentlessly focused on business value.